Instant versus personalized – the next travel search dilemma
When it comes to online travel, we see a constant evolution in technology. This is fuelled mostly by end-consumers’ rising expectations and the need to address key industry developments.
At this stage, we’re observing two fundamental trends.
Generic search engines are becoming a more instantaneous, predictive and conversational experience for users, who will soon start expecting the same from online travel search.
This first trend is all about instant search – one of the features most expected by travelers who have little time to waste waiting for websites to respond.