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Instant versus personalized – the next travel search dilemma

02/12/2015| 6:33:51 PM| 中文

When it comes to online travel, we see a constant evolution in technology. This is fuelled mostly by end-consumers’ rising expectations and the need to address key industry developments.

At this stage, we’re observing two fundamental trends.

Generic search engines are becoming a more instantaneous, predictive and conversational experience for users, who will soon start expecting the same from online travel search.

Instant Search

This first trend is all about instant search – one of the features most expected by travelers who have little time to waste waiting for websites to respond.

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TAGS: instant search | personlization | travel search
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