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Thomas Cook target of half of bookings online looking doubtful

02/12/2015| 5:36:01 PM| 中文

Thomas Cook has admitted it may not hit its ambitious target of 50% web penetration in 2015.

Announcing first quarter results for the period ended 31 December 2015, the tour operator says group web penetration remained at 38% for the past 12 months.

The target was set in early 2013 but fell short of its forecast of 40% last year.

Questions surfaced over whether the same focus on “digital transformation” would continue following the departure of former-CEO Harriet Green.

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TAGS: Thomas Cook | financial results | online booking
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