Thomas Cook target of half of bookings online looking doubtful
Thomas Cook has admitted it may not hit its ambitious target of 50% web penetration in 2015.
Announcing first quarter results for the period ended 31 December 2015, the tour operator says group web penetration remained at 38% for the past 12 months.
The target was set in early 2013 but fell short of its forecast of 40% last year.
Questions surfaced over whether the same focus on “digital transformation” would continue following the departure of former-CEO Harriet Green.