How virtual reality is reshaping marketing for hotels and destinations
Whoever figures out a fun, intuitive and straightforward way to book travel via VR will have quite the unique selling propisition.
Virtual reality has been a long-time coming, with early VR technologies being demonstrated back in the late 1960s. Now, with Facebook’s billion-dollar purchase of Occulus Rift, the technology has reached the full-blown mainstream.
The technology continues to be used in travel applications to showcase hotels, event centers and destinations to potential customers on both the B2C and B2B side. Here’s how the technology continues to impact the travel marketing side of the business.
Google Business View
Google has been pushing inside with its StreetView technology for several years now. The company has enlisted an army of local photographers to market themselves to local businesses, and then show up on location to photograph the inside layouts of the businesses. While this is not true virtual reality (i.e. 360 degree video capture), it offers similar appeal.