Hotel startup Alice raises $3 million to build out hospitality mobile tech
Hospitality startup Alice today announced a $3 million seed round led by Tishman Realty Principles, NeueHouse Founders, 645 Ventures, and the founders of Seamless.
This is the startup’s first announced round of funding, but Skift reported on its partial $1.3 million raise in June.
The funding will be used to develop the mobile technology and expand its roster of participating hotels, which currently includes The Setai, The Gansevoort Group, Standard Hotels, and Sixty Hotel Group.
Alice, which gained popularity as a consumer-facing app, a kind of remote control that guests could use to access a hotel’s concierge, has since transitioned its focused to the back-end. It is developing a back-end system that allows staff to track requests from guests, whether they’re made in person, via app or a phone call.