Top 10 luxury hotels in digital
L2’s Digital IQ Index®: Prestige Hotels examines the digital competence of 66 Luxury, Upper Upscale and Upscale hotel brands.
Analyzing over 850 data-points across site, ecommerce, social media and mobile & tablet, the study highlights brands that are thriving and struggling as hotel guests become increasingly influenced by digital.
As the global economy recovers from recession and travel expenditures return to pre-2009 levels, the biggest winners have been Google and travel firms born of zeroes and ones. The search engine now garners five percent of its total revenue from two firms: Priceline.com and Expedia; and Travel is its third biggest sector behind Financial Services and Retail. In addition, TripAdvisor and Airbnb, founded in 2000 and 2008, respectively, boast larger market values than Hyatt Hotels Corporation, InterContinental Hotels Group and Shangri-La Hotels and Resorts.