Hoteliers adopt storytelling as marketing tool
Hotel brand companies use content marketing not only to inform and entertain consumers, but also as a way to build loyalty and increase business.
Hotel brand companies are increasingly turning to content marketing to connect with consumers, to build loyalty and, ultimately, to increase business.
For some companies, content marketing is a natural evolution in the use of the Internet as a promotional tool.
“What we’ve said for a long time and what has driven a lot of our digital marketing efforts is that we must meet our customers where they are,” said Elizabeth Pizzinato, senior VP of marketing and communications at Four Seasons Hotels & Resorts. “If the consumer is on Twitter, the brand should be on Twitter; if the consumer is on Instagram, the brand should be on Instagram.”