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Forget your hotel competitors, consumer demand is the way to set pricing

02/05/2015| 6:05:14 PM| 中文

With market conditions always changing and distribution only becoming more complex, understanding future consumer demand is key to striking a winning balance between traveler dynamics and competitive pressure on rate.

It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before.

Across the hospitality sector, we’re trained to watch our competitors and react when they make rate changes. It’s a game of “follow the leader” – a game that often leads to lower average daily rate (ADR) and under-performing revenue per available room (RevPAR).

So how can hotels be smarter about rate?

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TAGS: hotel marketing | hotel distribution
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