Zomato logo change hints Urbanspoon brand will be dropped
Indian-based restaurant discovery brand Zomato continues its frenetic start to 2015 – buying a site in Turkey and redesigning its logo as part of its plan to absorb recently acquired Urbanspoon.
The deal to buy Mekanist in Turkey is the latest in a string of deals aimed at giving Zomato a truly global footprint. The deal will bring its coverage in Turkey to around 50,000 restaurants.
A few weeks ago Zomato made its biggest purchase to date, buying restaurant review site Urbanspoon. Reports put the price paid at between $50 -$60 million. The deal opened up the US and Australia to Zomato and strengthened its existing business in Canada.
At the time, Zomato talked about “the fight we’re going to be picking with Yelp…in the market they have dominated for so long.”