TripAdvisor buys ZeTrip, the company behind Rove personal journal app
Another month, another acquisition for TripAdvisor – the travel journal application Rove and its parent company ZeTrip.
As is customary for TripAdvisor’s continued acquisition strategy, terms of the deal were not disclosed.
The Rove app works by creating a record of a traveller’s behaviour using GPS coordinates.
It also allows the user to add notes, photos and other content, diary-style.
ZeTrip created the Rove app for both Android and iOS devices after deviating from its original service which was trying to build a social travel application.