As is customary for TripAdvisor’s continued acquisition strategy, terms of the deal were not disclosed.
The Rove app works by creating a record of a traveller’s behaviour using GPS coordinates.
It also allows the user to add notes, photos and other content, diary-style.
ZeTrip created the Rove app for both Android and iOS devices after deviating from its original service which was trying to build a social travel application.
