NYTimes.com has re-launched its travel site (http://www.nytimes.com/travel). (1/9/2007)
The new site features over 1,000 global destination guides, reviews, itineraries and suggestions from New York Times journalists and readers, guidebook information from Frommer’s, improved navigation and search and an online booking engine.
NYTimes.com/Travel will continue to roll out new features, such as dynamic maps and more tools to engage the site’s community of readers.
Vivian Schiller, senior vice president and general manager, NYTimes.com said readers will now find detailed information on when to go, what to do and where to stay, and even book their travel right from the site.
Additional enhancements to NYTimes.com/Travel include: Redesigned travel guides for over 1,000 worldwide destinations- from Berlin to the Berkshires, Lisbon to Lake Tahoe and Shanghai to Seattle; Pages for over 30,000 hotels, restaurants, nightlife venues and other attractions, with ratings and reviews from The New York Times, its readers and Frommer’s; Dozens of venue pages added weekly, in conjunction with The Times’s coverage; Booking capability and contextual deals enabled by Expedia; Free access to every New York Times travel article published since 1981.
The new features encourage travelers to spend more time exploring and sharing the richness of NYTimes.com/Travel, providing advertisers new opportunities to reach an even more engaged audience.
Advertiser benefits include: Increased page views, visitors and page views per visit; Increased stickiness with a motivated, engaged and affluent audience; New transactional focus: booking capability and deals for hotels, flights, cruises and more; More ad impressions and new sponsorship opportunities.
NYTimes.com is the most visited newspaper site in the US with an audience of 12.5 million unique users (November 2006 – Nielsen//NetRatings).
