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HotelTonight adds geo-targeted rates, in a fresh twist on segmentation

01/28/2015| 4:53:43 PM| 中文

The pioneer last-minute hotel booking startup said today it has added two tools–Bonus Rate and Rate Drop–that pushes deals to only subsets of users, depending on the location of their devices.

HotelTonight now lets hotels show cheaper rates only to particular guests, as determined by their mobile device’s signal.
 
The pioneer last-minute hotel booking startup said today it has added two tools–Bonus Rate and Rate Drop–that pushes deals to only subsets of users, depending on the location of their devices.

It’s a fresh twist on segmenting the market to show different prices to different customers to achieve incremental revenue. 

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TAGS: HotelTonight | hotel booking | Bonus Rate | Rate Drop
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