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Travelers love social media — and here’s what travel brands must do to keep up

01/27/2015| 7:29:08 PM| 中文

Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report.

Facebook has long been the king of social, comfortably entrenched as the world’s largest social network. Travel has always been a sizable part of the platform, providing ongoing interactions and engagement of users with travel brands before, during and after trips.

However, a recent report from Facebook and Deloitte emphasizes that travel brands must become more sophisticated as the shift away from TV continues. The report, which is the result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.

In many ways, the report is a manifesto for a new approach to Facebook from the brand itself.

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TAGS: Facebook | travel marketing | social media
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