Travelers love social media — and here’s what travel brands must do to keep up
Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report.
Facebook has long been the king of social, comfortably entrenched as the world’s largest social network. Travel has always been a sizable part of the platform, providing ongoing interactions and engagement of users with travel brands before, during and after trips.
However, a recent report from Facebook and Deloitte emphasizes that travel brands must become more sophisticated as the shift away from TV continues. The report, which is the result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.
In many ways, the report is a manifesto for a new approach to Facebook from the brand itself.