Hotel technology investments to increase in 2015 to match guest expectations
Hotels are matching heightened guest expectations with an increase in hotel technology budgets.
Hotels are matching heightened guest expectations with an increase in hotel technology budgets, investing an average of 4.9% of revenue in IT. The biggest spenders by this metric are the mid-scale chains, which will spend 6.6% when compared to the 3.5% at the economy and luxury ends of the market.
These figures come from the latest Hotel Lodging Technology survey from Hospitality Technology magazine (available here), and show how mission-critical technology has become for all aspects of the guest experience. Technology has moved from only being a boost to behind-the-scenes activities to a guest-facing tool that positively affects the overall hotel experience.
Top tech priorities
Indeed, consumer-facing technologies were the highest priority for the surveyed cohort of IT professionals. The other important areas of tech upgrades are adding bandwidth to on-property systems (especially as the industry trends towards personal content consumption), and preparing for the upcoming shift in North America to the chip-and-pin technology.