Why business travel is never going to be the same after 2015
I predict that 2015 is the year big data will revolutionize the way we conduct business in the world of corporate travel.
While every reservation--from airline to hotel to car to train--has always (and necessarily) left a data trail, the increasing use of smartphones and widespread availability of Wi-Fi has brought with it an avalanche of data in the form of online reviews, social media "check-ins," and website tracking, to name just a few sources.
Furthermore, as technological horizons widen, so do traveler needs and expectations. As analytic capabilities and travel-related technology continue to improve, we have a remarkable opportunity to enhance both the travel experience and the tools that make it possible. A new landscape for the modern road warrior is beginning to emerge.
Here are five glimpses into what the future looks like: