Exploring the leverage in airline loyalty
From a loyalty perspective it is widely accepted that travel rewards, such as flights and holidays, are the most sought after.
Given that travel is an important component of loyalty program success, choosing the right travel redemption partner is key.
There is much to be gained by loyalty programs working with an airline for travel redemption; however the advantages are far from one-way.
So why should a Coalition or Private Label loyalty program work with an airline to provide travel services?