Airline and hotel apps less popular than OTA apps with Millennials
Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps.
This finding challenges certain beliefs that the millennial is now booking directly more often and not bothering with an intermediary.
The data comes from a mobile analysis of 1,500 Android panelists featured in two new reports (paywall) from Strategy Analytics – one focusing exclusively on airlines (free with email) and the other on the overall mobile mix within travel.
As far as share, those aged 25 and younger actually under-indexed 6% less for airlines and nearly 8% for hotels. Meanwhile, they over-indexed 2% on the OTA side of things.