Established car hire firms are exposed to the Uber-led global mainstreaming of tech-driven taxi bookings, car-pooling and ride-sharing. Europcar‘s investment in French start-up Ubeeqo is a sign that the newcomers won’t be given a free ride.
Europcar has taken a majority stake in Ubeeqo for an undisclosed sum and is providing funding of 4 million euros to develop Ubeeqo’s proprietary technology systems.
The announcement quoted Europcar’s CEO Philippe Germond, states: