South African booking site acquires social startup Satisfly
South African flight booking site Travelstart today announced its acquisition of Hong Kong-based social intelligence company Satisfly for an undisclosed amount.
Satisfly, which uses social accounts to provide companies with insights into their customers’ habits and choices, has previously worked with Iberia and AirBaltic.
Travelstart plans to use the technology to implement social log-ins with the goal of discovering how customers interact with the site across various channels.
“Satisfly’s technology will allow us to make sense of our immense social data,” Travelstart founder Stephan Ekbergh said in a statement.