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Accor Hotels: How it’s adapting to mobile

01/12/2015| 3:59:41 PM| 中文

Last October, Accor Hotels unveiled its five-year, 225 million euro plan for “reinventing the customer experience through technology.”

 For an update, Tnooz spoke with a few key officials on its tech side.

A focus for the company is mobile, according to Jean Luc Chretien
Executive vice president, distribution sales and loyalty, who says:

“Today about 35% of the users of Accor’s digital platforms are arriving by mobile devices.

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TAGS: Accor | APP | hotel marketing
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