Accor Hotels: How it’s adapting to mobile
Last October, Accor Hotels unveiled its five-year, 225 million euro plan for “reinventing the customer experience through technology.”
For an update, Tnooz spoke with a few key officials on its tech side.
A focus for the company is mobile, according to Jean Luc Chretien
Executive vice president, distribution sales and loyalty, who says:
“Today about 35% of the users of Accor’s digital platforms are arriving by mobile devices.