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Are we heading for another defining year in online travel?

01/11/2015| 4:01:49 PM| 中文

2014 was a very dynamic year for the online travel sector, which saw new forces rising within it, reshaping the way travel products will be marketed in the next few years.

2014 was a very dynamic year for the online travel sector, which saw new forces rising within it, reshaping the way travel products will be marketed in the next few years.

In particular, two of these forces emerged as the most significant: the mobile channel and personalisation.

The mobile channel has successfully overcome all doubts about its ability to become significant for the travel industry, reaching an estimated 15% of global online travel sales in 2014, while strengthening its key role as a customer service tool in the industry.

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TAGS: mobile travel | travel distribution | OTA
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