How iBeacon will deliver for travel in 2015
Utilizing the data generated through the adoption of iBeacons will present one of the biggest obstacles and opportunities that today’s travel marketers have ever seen.
In the few months since Apple released the iPhone 6 and unveiled its new iWatch, the tech world has been largely focused on the hardware. Much has been written about the larger screen size, increased pixel count, and of course, the future of wearables.
What has gotten less coverage, but should be of far greater interest to marketers, is the software that powers these new products, specifically Apple’s decision to upgrade iBeacon technology in iOS 8.
Apple’s upgrade lays the ground work for collecting location-based events and engagement attribute data, giving travel marketers far greater insight into the behavior of their customers across channels as well as the ability to act on those insights in real time.