For example, Hilton is tapping into tech innovation to improve guests’ experience. In July, it was the first major hotel brand to give guests the ability to select specific rooms a day before their stay.
Hilton also joined the ranks of major hotel corporations putting a foot in the growing independent and lifestyle segments. In June, the company launched Curio, a collection of independent properties that wouldn’t fit under its other brands. In October, it launched Canopy, a lifestyle hotel that connects guests to the local culture.
Christopher Nassetta joined Hilton as CEO in December 2007 after holding executive roles at Host Hotels and Resorts and several real estate and investment companies, after being courted by its owner Blackstone. He shepherded the brand up to and through its initial public offering in December 2013.
