Pivotal moments in 2014 – when Hilton embraced mobile
Looking wistfully back at 2014, I’d say a pivotal moment in travel technology came when Hilton Worldwide became the first major hotel chain to fully embrace mobile apps.
By the end of summer 2014, Hilton had enabled guests at a half-dozen of its hotel brands, such as Hilton and Waldorf Astoria, to pick their rooms after they check in via the branded apps.
Starting in 2015, the apps will also enable keyless entry for rooms, allowing guests to bypass the front desk.
Because check in, room assignment, and keyless entry are all compelling reasons for guests to download and use hotel branded apps, the apps are suddenly serious contenders for travelers’ attention.