Why shopping in a tours and activities supermarket benefits everyone
Tours and activities sector has made many people feel a bit uneasy lately.
We know that it’s a huge market that is estimated at about $100 billion, but it still looks like a piece of a pie that no one can eat.
This year it has attracted much attention and I think the hottest discussions on Tnooz were around T&A articles. In July Tripadvisor acquired Viator – it’s a serious move showing how important the tours and activities sector is for major industry players.
At the same time Viator’s valuation was only $200 million. Well, $200 million is a sum that many of us would like to have in a bank account, but it’s still less than the $2.6 billion paid for Opentable by Priceline – an acquisition that happened about a month before – and not a huge valuation for the company that is a year older than Booking.com.