Brand USA, the private but quasi-governmental U.S. travel marketing arm, won a new lease on life as the U.S. Senate followed the House and passed a $1.1 trillion federal government spending bill yesterday that reauthorizes Brand USA through 2020.
President Obama is expected to sign the government spending legislation, which funds the government through the end of the next fiscal year, avoiding a government shutdown and officially reauthorizing Brand USA in the process.
The U.S. Travel Association, which proselytized for and applauded the reauthorization, notes that in 2013 Brand USA’s international marketing efforts to increase U.S. visitations from abroad claimed responsibility for an additional 1.1 million visitors who generated $3.4 billion in spending.
