How travel compares to other industries for mobile use and transactions
Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping.
The report released by Criteo this week estimates just under a third of all ecommerce transactions, across all industries, are now coming via mobile devices, with the US expected to hit around 50% soon.
Again, generally the non-desktop conversion rates for purchases of products after seeing an ad are around 2.5%, with iPad and Android-based tablets reaching 3.1% and 3% respectively.
The travel category in particular has mobile accounting for around 27% of ecommerce transactions, slightly ahead of sporting goods and marginally below fashion and luxury items.