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How travel compares to other industries for mobile use and transactions

12/11/2014| 2:05:16 PM| 中文

Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping.

The report released by Criteo this week estimates just under a third of all ecommerce transactions, across all industries, are now coming via mobile devices, with the US expected to hit around 50% soon.

Again, generally the non-desktop conversion rates for purchases of products after seeing an ad are around 2.5%, with iPad and Android-based tablets reaching 3.1% and 3% respectively.

The travel category in particular has mobile accounting for around 27% of ecommerce transactions, slightly ahead of sporting goods and marginally below fashion and luxury items.

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TAGS: Criteo | smartphone | tablet | APP
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