The tours and activities sector will be carved up
I have never been super excited about the tours and activities category.
But what exactly made me uneasy wasn’t made clear until recently, when a friend with a tours and activities startup asked for an intro to our investors, and I didn’t feel comfortable recommending them.
I took a look at everything they sold on their website, from Hop On, Hop Off bus tours, to scuba diving excursions, to airport transfers to walking tours and realized that they were trying to conquer not one vertical, but 20+ verticals at once.
I had just gotten back from a scuba diving trip to the Philippines, and during that trip I had to choose between several dive shop options.