Home > Destinations > I Hate Thailand – reverse psychology clip goes viral, but will it work?

I Hate Thailand – reverse psychology clip goes viral, but will it work?

12/02/2014| 5:52:06 PM| 中文

Tourism bosses in Thailand are no doubt extremely pleased that a quirky marketing campaign has captured the attention of many.

The Tourism Authority of Thailand admitted last week it was behind the five-minute clip.

Released a fortnight ago without any official branding from TAT, I Hate Thailand has since amassed 1.8 million views on YouTube.

The clip is being labelled as an anti-campaign, in that it depicts a British backpacker who loses his belongings and rants away about how much he hates the country.

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TAGS: Thailand | destination | travel marketing
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