I Hate Thailand – reverse psychology clip goes viral, but will it work?
Tourism bosses in Thailand are no doubt extremely pleased that a quirky marketing campaign has captured the attention of many.
The Tourism Authority of Thailand admitted last week it was behind the five-minute clip.
Released a fortnight ago without any official branding from TAT, I Hate Thailand has since amassed 1.8 million views on YouTube.
The clip is being labelled as an anti-campaign, in that it depicts a British backpacker who loses his belongings and rants away about how much he hates the country.