Europe takes digital steps to improve competitiveness
VisitEurope has developed a new website has part of the region’s bid to stay front of mind with tourists in an increasingly competitive landscape.
The beta website, released just a few weeks ago, is part of the ‘Destination Europe 2020′ joint initiative to promote the region between the European Travel Commission and the European Commission.
The idea is to promote Europe’s travel experiences as opposed to the products and services of its individual member states.
Speaking during the Digital Tourism Innovation Campus in Barcelona last week, ETC’s Miguel Gallego said Europe’s position as the number one tourist destination worldwide was under threat.