One ANA/Nielsen study has forecast that media spending on multiscreen ad campaigns will rise to become half of marketing budgets by next year, up from 20% on 2013.
So what are travel marketers to do?
Luckily, Expedia Media Solutions, the boutique digital marketing agency in-house at Expedia Inc., commissioned a study by analytics firm Comscore on the topic: “Impact of Multiscreens on the Travel Purchase Path.”
