Amazon Travel’s Real Challenge to Leading Booking Sites
Skift broke the news last week that Amazon plans on entering the hotel-booking arena early next year.
This could mean that Amazon eventually helps upend the existing power relationships between Booking.com, Expedia and hotels around the world. On the other hand, Amazon could end up being a nonfactor, or land somewhere else along the spectrum.
It all depends on the nature of Amazon’s still-unarticulated ambitions as a hotel-booking power, its commitment to do the work, and one pesky little detail: How skilled Amazon would become at executing on its strategy to become a major player in the hotel industry.
Or perhaps Amazon is merely testing the waters to see if it can create a viable lodging business.