Brand versus product: the rise of the travel meta brand
Don’t forget the magic of good product data, of working with the meta brands to achieve success, and of thinking like a meta brand to win back all the sales – and the consumer insight – that your website can get.
Sorry brand marketers, the travel industry has moved on.
It is no longer sufficient to spend millions of pounds advertising your airline or hotel chain on TV or radio… or even online.
Not only are consumers moving away from traditional media, they are moving away from brands.