The Web Is Dying; Apps Are Killing It
The Web—that thin veneer of human-readable design on top of the machine babble that constitutes the Internet—is dying.
And the way it’s dying has farther-reaching implications than almost anything else in technology today.
Think about your mobile phone. All those little chiclets on your screen are apps, not websites, and they work in ways that are fundamentally different from the way the Web does.
Mountains of data tell us that, in aggregate, we are spending time in apps that we once spent surfing the Web. We’re in love with apps, and they’ve taken over. On phones, 86% of our time is spent in apps, and just 14% is spent on the Web, according to mobile-analytics company Flurry.