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Chinese spending on shopping in Japan surges 18.7%

11/13/2014| 1:26:51 PM| 中文

Mainland Chinese tourists gave a big boost to the retail sector and the popularity of Japanese cuisine worldwide has bolstered spending on dining.

According to a survey by the Japan Tourism Agency, the average per capita spending by  visitors to Japan in Q3 exceeded JPY150,000 (approx.:RMB8,063) for the first time. Spending on souvenirs increased 17.2% with the most popular items being electronics, cosmetics and confectionary. Meanwhile mainland Chinese tourists gave a big boost to the retail sector and the popularity of Japanese cuisine worldwide has bolstered spending on dining.

Average per capita spending by visitors to Japan rose 12.7% year-over-year, to JPY158,257(approx. RMB8,506) in Q3 of 2014. Spending by visitors from Asia showed the strongest growth, with mainland Chinese visitors spending 18.7% more, at JPY236,353 (RMB12,700) per person.

Expenditure on shopping rose 17.2% to JPY53,047 and spending on dining rose 16% to JPY 34,596. Spending on transportation was also up 17.4% to JPY17,108.

Chinese visitors' shopping expenditure increased 18.7% to JPY 121,384 per person while spending by Korean and American visitors dropped 23.5% and 9.2% respectively.

Japanese cuisine turns out to be a major drawcard for visitors, with 76.6% of the survey's respondents indicating they most looked forward to sampling Japanese cuisine, 93.1% of respondents said they had tasted Japanese food while in Japan, topping the to-do list in Japan, and more than half said they would like to enjoy Japanese cuisine when they visit Japan again.(Translation by David)

TAGS: Japan | shopping | dining
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