After unveiling API, Viator to move from curated to open platform
Since 2005, CEO Barrie Seidenberg has led Viator, a tours-and-activities marketplace, that has been relatively selective in the products it lists.
She’s guided the company to a solid foothold as the world’s largest seller of tours and activities based on its curated product lineup more than its technology.
But in the next 12 months, you’ll be hearing a lot more about Viator’s technology, rather than its curation.
The company’s tech solutions have been getting heavy investment in this same year that the company was acquired by travel tech giant TripAdvisor for $200 million.