Simpler search, single purpose apps and other mobile travel takeaways
At some point or other, most of us will have heard that mobile is just another channel. Yet many now see it as much more than that.
From a Facebook point of view, it has become more of a human behaviour or so head of travel Lee McCabe would have you think when considering a mobile strategy.
“It’s not a technology. It is everything”, McCabe told an audience during a WTM Travel Perspective session last week, and businesses and advertisers can’t keep up with the pace with which mobile is moving.
Hence why only 11% of budgets are devoted to it perhaps – a “gap that has to close,” says McCabe.