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Simpler search, single purpose apps and other mobile travel takeaways

11/12/2014| 5:48:51 PM| 中文

At some point or other, most of us will have heard that mobile is just another channel. Yet many now see it as much more than that.

From a Facebook point of view, it has become more of a human behaviour or so head of travel Lee McCabe would have you think when considering a mobile strategy.

“It’s not a technology. It is everything”, McCabe told an audience during a WTM Travel Perspective session last week, and businesses and advertisers can’t keep up with the pace with which mobile is moving.

Hence why only 11% of budgets are devoted to it perhaps – a “gap that has to close,” says McCabe.

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TAGS: Facebook | APP
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