When the Priceline Group acquired Kayak in 2013 the smart money viewed the transaction as finally spearheading Kayak’s international growth, and that still may happen, but Priceline CEO Darren Huston made it clear this week that Kayak’s growth will take place at a deliberate pace.
If you are immediately thinking that it was inevitable that Kayak would would fade somewhat within the Priceline Group brand portfolio then just consider how fellow metasearch player Trivago is soaring within the Expedia Inc. panalopy of brands.
Priceline’s and Expedia’s strategies for their metasearch prizes, Kayak and Trivago, respectively, are a study in contrasts.
