Senseluxury carves a niche in China’s luxury villa rentals
Senseluxury aims to zero in on Chinese customers looking for overseas luxury vacation property rental..
Taking inspiration from Inspirato, a US pioneer of luxury vacation property rentals successful in securing US$20 million investment this year, Senseluxury aims to zero in on Chinese customers looking for overseas luxury vacation property rental..
The luxury villas listed on Senseluxury have two key features.
All the properties are privately owned with a high degree of privacy and personalization, as well as 24/7 property management service, chauffeurs, chefs, butlers, and security staff, delivering an ultimate sense of luxury.
Senseluxury’s properties are bigger in size to accommodate a larger number of people. In contrast to most hotel-managed resorts offering just single rooms for couples or families, Senseluxury features mostly multi-room properties. They also have different properties for honeymoons, weddings, business, adventure etc that are themed according to the villas’ styles, locations and capacities.
Senseluxury’s model has blurred the line between OTA and an online platform, according to its founder James Bian. Similar to Airbnb, all the listed properties are privately owned.The difference lies in Senseluxury offering customer services such as response to customers, taking bookings and inquiries.
James Bian trained his sights on high-end villa rental as it’s easier to manage a single product category and the luxury hotel/resort market is overcrowded. He believes that luxury villas are still novelties in China with plenty of room for growth.
Currently, Senseluxury relies on commission income. Meanwhile, it has secured a multi-million US dollar investment from Pre-A which will be used to develop its management team, new markets, and product distribution. The company has listings in 90 destinations and will continue to expand its overseas portfolio in the next two years.(Translation by David)