Analysis of travel app ecosystem benchmarks quality across 31 brands
ARC, an offshoot of Applause that specializes in the app economy, has taken a first-time look at the travel app ecosystem to benchmark 31 of the top travel brands according to consumer reviews and ratings.
The methodology includes a mix of objective and subjective, as the researchers selected the top 49 travel brands according to industry analysis, tracking and revenue.
From there, any brand that offered more than one app was whittled down to just the most important flagship app. Brands without a mobile app were excluded, given the scope of the report. From there, the firm’s Applause Analytics was used to analyze ratings and reviews from app stores to deliver an app quality score.
After analyzing consumer comments, apps were rated on a 0-100 scale that pegs consumer sentiment towards the travel app:
Poor: 0 to 39 (apps with which customers are disappointed)
Fair: 40 to 59 (apps customers tolerate because they serve a purpose)
Good: 60 to 69 (apps that customers like)
Excellent: 70 to 89 (apps that customers love)
Winning: 90 to 100 (apps that win customers’ applause)