Digital revamp at Accor: mobile first, buys Wipolo, runs hacks
Accor has earmarked Euros 225 million over the next five years to fund a company-wide digital transformation which covers guests, staff and hotels.
The plan was launched in Paris this morning, and the materials available online go into an unusually comprehensive level of detail.
In fact, at the end of the presentation, which was web cast live, an Accor exec said:
"I wish I had this level of information on my competitive set. We have no hesitation in being transparent. [Our competitors] now need to explain what they are doing."