RIP web marketing and six other digital marketing trends
I live and breathe internet marketing. I don’t have any hidden powers or know something that is not already public knowledge. I just like to ponder and hypothesize what the future might be, identifying trends from my unique perspective and offering up thoughtful solutions.
The digital marketing space is quickly evolving and it's critical for travel businesses to stay abreast of trends in order to stay in the game. Here I offer up seven top trends I see coming and my recommendations for addressing each.
Trend #1: The internet, not the web, is the main source of advertising consumption
Response: Marketers need to market to the internet as a whole and not just make sure that the company website looks good.