How travel brands are using platform discrimination to adjust pricing
A recent research report out of Northeastern University has looked at a few travel brands to determine how pricing is impacted by various characteristics of a particular user’s session.
The statistically-supported real-world research revealed the following about travel companies Travelocity, CheapTickets.com, Orbitz, Hotels.com and Expedia.
Personalization extends to pricing
Personalization is an oft-discussed term related to targeting the right deal to the right customer at the right time – a merchandising strategy endlessly honed by all online travel e-commerce providers.