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How travel brands are using platform discrimination to adjust pricing

10/28/2014| 6:01:58 PM| 中文

A recent research report out of Northeastern University has looked at a few travel brands to determine how pricing is impacted by various characteristics of a particular user’s session.

The statistically-supported real-world research revealed the following about travel companies Travelocity, CheapTickets.com, Orbitz, Hotels.com and Expedia.

Personalization extends to pricing 

Personalization is an oft-discussed term related to targeting the right deal to the right customer at the right time – a merchandising strategy endlessly honed by all online travel e-commerce providers.

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TAGS: travel marketing | Travelocity | Expedia | Orbitz
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