Millennial travellers more diverse than you think
IF YOU'RE in regional and local tourism in Australia marketing to younger tourists – the so-called Millennials – it may be time to challenge misconceptions.
Millennials (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range.
As sponsors of the ARTN MyTravelResearch.com Young Tourism Professional Award 2014 at the ARTN Convention 2014, MyTravelResearch.com has been in touch with the finalists over the last few weeks to mentor them through their presentations. Although each shares a passion for regional tourism, their approaches and priorities are all different.
Similarly, in Asia, we were chatting to two younger female journalists (one based in Singapore and another in Thailand) at a PATA event recently. Both said that they kept seeing industry analysis of Millennials that didn't resonate with their lives at all.