How hotels can hit the next wave of personalized and dynamic content
With one-to-one hotel marketing and pricing no longer just a concept, how can the industry implement it?
Since there are so many options and opportunities to target website users based on geo-targeting, customer segment affiliation, language preference, user behavior, or loyalty program affiliation, hoteliers are justifiably confused as to how and where to start with content personalization.
We have developed a robust action plan that has been proven to maximize revenues and boost conversions on the property website.
Action Step 1: Business analysis and CMS technology upgrade
The first step for any hotelier is to "dissect" its customer base and come up with a business analysis as to which website visitors a) would benefit most from personalized, relevant content delivery and b) are most likely to book an offer personalized to their preferences or situation.