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Chinese travelers are most satisfied with Italy

10/16/2014| 11:49:04 AM| 中文

Italy ranked the highest of the 24 countries in the “2014 report on the Chinese outbound traveler satisfaction survey”.

The China Tourism Academy published the “2014 report on the Chinese outbound traveler satisfaction survey” with a satisfaction index of 76.98 points indicating “General Satisfaction”. Italy ranked the highest of the 24 countries in the survey.

Complaints and claims from travelers are on the rise

The survey shows that complaints and claims by Chinese travelers are continually rising while repeat visits and the rate of recommendations is dropping. 12.98% of Chinese travelers filed claims and made complaints mainly about the quality of products and services, the availability of Chinese language information, and safety issues.

15 countries in survey score 75 points on “Scale of Satisfaction”

In the survey of 24 countries 15 countries reached the “General Satisfaction” level of 75 points. The country ranking from highest to lowest score according to the level of satisfaction among Chinese travelers are as follows:

1. Italy

79.95

13. Germany

77.13

2. Singapore

79.82

14. Malaysia

76.84

3. USA

79.79

15. Indonesia

75.86

4. Japan

79.48

16. Cambodia

74.13

5. New Zealand

79.36

17. Argentina

74.08

6. Canada

79.02

18. South Africa

73.98

7. UK

78.85

19. Vietnam

73.84

8. Australia

78.66

20. Russia

73.79

9. Thailand

78.49

21. Philippines

73.39

10. France

78.23

22. India

73.38

11. Korea

77.55

23. Brazil

73.05

12. Spain

77.31

24. Mongolia

72.61

 

(Translation by David)

TAGS: Italy | customer satisfaction | Chinese tourists
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