Understanding real-time one-to-one hotel marketing and pricing
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location.
Every website visitor is served the exact same textual and visual content as well as promotional content in the form of special offers, packages, opening slides, marketing messages, promo tiles, and more.
Some bigger hotel brand websites provide language, content and pricing personalization based on the user's affiliation with a loyalty program or IP address to better differentiate their offering in certain markets (e.g. domestic vs. foreign; US versus UK, etc).
Static website content – one size fits all?
Hoteliers need to customize the content on their websites to fit the interests and preferences of different demographic and geographic audiences.