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What Marriott’s CEO Tells Staff About Innovation Behind Closed Doors

10/15/2014| 1:57:26 PM| 中文

Marriott International is hoping to becoming the go-to hotel brand of millennials and foreign travelers as it embarks on an ambitious growth plan and marketing agenda.

The hotel brand recently announced a new content studio, a virtual reality headset to woo millennials, and was listed among Forbes' most innovative public companies.

Although interesting and perhaps game-changing initiatives, building a truly innovative culture means that every employee feels the opportunity to suggest and try new ideas without being penalized.

Marriott CEO Arne Sorenson talked about building such a culture during an internal question-and-answer video segment last week. Below are four stand-out points we pulled from the session transcript obtained by Skift.

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TAGS: Marriott | Millennials | hotel marketing
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