What Marriott’s CEO Tells Staff About Innovation Behind Closed Doors
Marriott International is hoping to becoming the go-to hotel brand of millennials and foreign travelers as it embarks on an ambitious growth plan and marketing agenda.
The hotel brand recently announced a new content studio, a virtual reality headset to woo millennials, and was listed among Forbes' most innovative public companies.
Although interesting and perhaps game-changing initiatives, building a truly innovative culture means that every employee feels the opportunity to suggest and try new ideas without being penalized.
Marriott CEO Arne Sorenson talked about building such a culture during an internal question-and-answer video segment last week. Below are four stand-out points we pulled from the session transcript obtained by Skift.