In fact, some airports are falling over themselves to let the industry and passengers know how amazingly connected and tech-savvy they are now – it is, most of these airport execs will argue, an element in the decision-making process of those choosing where to fly from.
That may be the case in cities or regions with multiple airports serving similar destinations, such as London, where there are essentially five airports flying to destinations around Europe (Heathrow, Gatwick, Stansted, Luton and London City).
Ditto the wider New York City area, Paris, Milan, Rome and countless others who fly short or medium haul, often to the same places.