Hotel brands seeing success driving bookings via mobile apps in China
China has long been a lucrative hotel market, and has recently been heating up further as more hotel brands make the leap into mainland investment.
Insight specialist L2 has released a new report (paywall download here) looking at the performance of hotel apps in mainland China. With a domestic travel market set to eclipse the US by 2030, there's a lot on the table for global hotel brands.
From the report:
Prestige hotels, such as Hilton Worldwide and Hyatt Hotels, are tailoring programs to attract Chines tourist as they travel abroad. The increase in domestic travel has also powered a wave of investment and consolidation in the hotel industry. International chains, which dominate the prestige sector in China are investing in new locations.