Wearables primed for the mainstream with emerging travel apps
This weekend’s THack at SFO airport was a teaser of things to come in the wearables market. Two of the concepts (see the roundup here) focused on smartwatch technologies in travel, a segment of technology that is just now hitting its stride with the announcement of the upcoming Apple Watch.
While Samsung Gear and the Pebble watch have been around for a couple of years, having such a reputable global cult brand like Apple vouch for the potential of the smartwatch is a big deal. And after the popular reaction from the announcement last month was generally positive, there is a real possibility that the Apple Watch is the next iPhone watershed moment in travel technology.
Think about what life was like in travel before the iPhone – some may nostalgically riff for the simpler, more lucrative times with fewer middlemen, but the reality is that the app ecosystem unleashed an enormous torrent of innovation and profit for more entities.
Extending apps to the smartwatch – a device that is physically attached to the body – is an obvious boon to travel, given that travel requires instantaneous access to information.